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Archive for December, 2009

The Power Of RSS In The Online Publishing World

RSS basically enables users to receive new publications from multiple Web sources onto their computer. As to whether the original information is a Blog entry news headline press release or a podcast with RSS the subscriber can receive the information in one standard format. The end user can subscribe to an RSS feed from the web page or various web pages of his choice by simply clicking the RSS button. The RSS reader checks the subscribed feeds for new content regularly and automatically downloads any updates that it finds providing the subscriber with the feeds.

For end users this means that RSS delivers the latest news onto their computers making it possible to stay in touch with the huge amount of information available from all their favorite websites. The subscriber is in full control of setting filters to the content or which categories he wishes to receive. This saves time and there is no need any more for your morning routine of going through all your favorite websites. RSS enables you to get any content you want whenever you want and how you want it. There is no need to give any personal details in order to subscribe to a RSS feed and therefore RSS is also 100 SPAM free. If you wish to unsubscribe to the news feed just hit the delete button in your RSS reader. Done!

Since major Internet Companies such as Google Yahoo and Microsoft are constantly implementing new RSS functionality and RSS tools Media Companies are more and more open for using RSS. It is a growing source for subscribers webmasters and publishers. Further RSS works very much in favor of Online Publishers when it comes to Search Engine Optimization and traffic building. A simple copy and paste code of a sites feed makes it very easy for the webmaster to distribute the content which is a great way of getting incoming links to a website which automatically increases traffic.

Despite the overall advantages of RSS and its growing technical modifications and improvements RSS has still a long way to go. RSS originally launched in 1999 and gained widespread use in 2005 but Online Publishers did not know how to promote it. Instead they wanted the end user to go to their website in order to push advertising. The perception towards RSS is now slowly changing and an overall increase in popularity of RSS amongst the online publishing world and end users is on the rise.

About the writer:nbsp;nbsp;LTS Media Ltd. is a London based company offering complete consultancy services for online projects. Our aim is to simplify your online projects by helping you to find the right outsourcing solution in order to improve the development timeline quality and cost of your projects.

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The Perfect Optimization Method For Online Advertising

The following is a summary of some of the more frequently used decision methods and an explanation of why they are flawed:

1. Follow the clicks: This is the most elementary of all decision methods. Under this method advertisers equate clicks with success. If a keyword is generating a lot of clicks then that ad must be working.

Advertisers who use this methodology will eliminate ads with little click activity and will spend more on keywords that generate the most clicks. This method completely ignores what matters most PROFIT. Clicks don’t pay your bills profits do. If you’re not making decisions based on conversions at the very least you will be quickly out of the online advertising game.

2. Conversions mean success: All online advertisers want their advertisements to convert to sales. But all conversions aren’t created equal. It is very possible that you can get a lot of conversions but still end up losing money. For example if you’re spending 20 to get a conversion but you are selling a 20 item you’re losing money. Conversion rates alone do not tell you enough information to know which ads are working and which are not.

3. Products sales mean related ads are working: This assumption seems to make sense. If I am selling a lot of product A then my ads for product A must be working. But some of the research suggests that over almost half of all purchase result from an unrelated search. Advertisers that employ this form of optimization are turning off ads that are the real drivers of their sales and spending more on ads related to items sold assuming that that relationship really exists.

4. Return on Ad Spend ROAS: ROAS optimization requires a technology that can report on the revenue generated by each online ad. Using ROAS is a decent optimization method though it is far from perfect. ROAS ignores the fact that most companies don’t have a flat profit margin across all products. Therefore you basically look at the revenue by keyword multiply by your average profit margin and subtract out the cost of the advertising. In some cases you will overvalue the performance on the ad if it sold items that were below your average margin. In other cases you will undervalue the ad if it sold items that were above your average profit margin. Finally ROAS does not allow you to see the relationships between the products sold and the ad that was responsible.

There is only one decision method that is guaranteed to optimize the results of your online marketing campaigns profitbased optimization This is best of all optimization methodologies; in fact it is the perfect method. Under this method an advertiser matches each sale and the products sold in that sale to a specific online ad. This method allows the advertiser to take into account the unique profit margin that each product has instead of using a flat margin in the ROAS method. By using the specific margin on each item sold an advertiser will never overvalue or undervalue an ad. They will be able to determine exactly how much profit each ad delivered.

When you understand which ads are your most profitable then you know where to spend the majority of your ad dollars. You also know which ads are not worth investing in any longer because they are not profitable. This method removes any assumptions that the other methods force you to make.

About the writer:  Adam is the Chief Revenue Office at ClearSaleing. He is a seasoned sales manager starting insides sales teams at Google and Actuate Software. Adam holds a B.S.B.A. in Marketing from The Ohio State University. ClearSaleing

The Ins And Outs Of A Proper Link Building Strategy

A proper link building strategy is one of the most important aspects of successful online marketing. Many businesses are simply unaware of the massive amount of traffic that can be directed to their sites with a simple link building strategy. The more links to your site that are online the more targeted customers that you will have visiting your site. This in turn means a higher profit for your business or online venture.

When a customer is looking for a specific service or feature online they will most likely use a search engine to narrow down the information. Therefore it is important for you to ensure that your links are placed on sites and message boards that are geared to exactly what you are offering. After all what good would a link about football be on a site about chess strategies? That is where many people go wrong. They figure that the more links that they have appearing on the Internet the more traffic will be brought to their site. They eventually realize that they have not received much more traffic due to the fact that their link building strategy wasn’t as targeted as it should have been.

It is crucial for your links to be on sites that pertain to the service you are offering. People will be much more inclined to click on a link about classical music if they are already searching a site that deals with the topic of classical music. Therefore that is the number one secret that you need to keep in mind when planning a link building strategy. The fact is that it won’t make that much of a difference if you have thousands of links on sites that don’t pertain to the service you are offering. Even if the link is there it does not mean that someone is going to click on it. Therefore it is absolutely necessary to ensure that you focus on sites that are of the same general nature as your own.

One important point to remember is that it is crucial to understand your market. This means that you need to know what sites your potential customers would be visiting. For example if you were selling football cards you can assume that your potential customers would be visiting sports card websites football websites general sports websites. This is where your links should appear. Or if perhaps you offer financial advice. Then your potential customers may be visiting business sites financial sites loan sites bankruptcy sites or basically anything to do with finances. Once you figure out what your prospective client is looking at on a daily basis it makes it much easier to build a successful link building strategy.

Another important aspect of link building is to ensure that your site has quality content. If someone clicks your link but they’re brought to a poorly worded and displayed site they will quickly move onto something else. The graphics on the site are of course important but the actual words and articles on the site are of utmost importance. If you are not a writer yourself then hire a freelance writer to ensure that your content shines brighter than the competition. With outstanding content you will be able to ensure that the visitors to your site will stay and look around. A successful link building strategy is important to any online business but it is also important to ensure that it reaches its maximum potential. After all you would not want to waste time building your links if it didn’t mean more money down the road.

About the writer:  Prabuddha S Raychaudhuri is the Founder CEO of SEOguru Technologies http://www.searchengineoptimizationguru.com a premiere search engine optimization search engine marketing SEO/SEM and online public relations consultancy firm catering to clients which range from Fortune 500 to small home business startups. Our services include Top 10 Google and other search engines rankings Pay Per Click PPC targeted traffic campaign Paid Listing Management Keyword Advertizing. Prabuddha holds a Bachelor Of Engineering B.E. in Construction Engineering and can be contacted at prabuddhasearchengineoptimizationguru.com.