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Archive for April, 2010

Whats An Seo?

Search Engine Optimizers
SEO is an abbreviation for “search engine optimizer.” Many SEOs provide useful services for website owners from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results.
While Google doesn’t have relationships with any SEOs and doesn’t offer recommendations we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.
Be wary of SEO firms that send you email out of the blue.
Amazingly we get these spam emails too:
“Dear google.com
I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a 1 ranking on Google.
Beware of SEOs that claim to guarantee rankings allege a “special relationship” with Google or advertise a “priority submit” to Google. There is no priority submit for Google. In fact the only way to submit a site to Google directly is through our Add URL page or through the Google Sitemaps Beta program and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won’t clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf such as doorway pages or “throwaway” domains your site could be removed entirely from Google’s index. Ultimately you are responsible for the actions of any companies you hire so it’s best to be sure you know exactly how they intend to “help” you.
You should never have to link to an SEO.
Avoid SEOs that talk about the power of “freeforall” links link popularity schemes or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines at least not in a way you would likely consider to be positive.
Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.
Most such proposals require users to install extra software and very few users do so. Evaluate such proposals with extreme care and be skeptical about the selfreported number of users who have downloaded the required applications.
Choose wisely.
While you consider whether to go with an SEO you may want to do some research on the industry. Google is one way to do that of course. You might also seek out a few of the cautionary tales that have appeared in the press including this article on one particularly aggressive SEO: search engine rankings. While Google doesn’t comment on specific companies we’ve encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.
While Google never sells better ranking in our search results several other search engines combine payperclick or payforinclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
Talk to many SEOs and ask other SEOs if they’d recommend the firm you’re considering.
References are a good start but they don’t tell the whole story. You should ask how long a company has been in business and how many full time individuals it employs. If you feel pressured or uneasy go with your gut feeling and play it safe: hold off until you find a firm that you can trust. Ask your SEO firm if it reports every spam abuse that it finds to Google using our spam complaint form atEthical SEO firms report deceptive sites that violate Google’s spam guidelines.
Make sure you’re protected legally.
For your own safety you should insist on a full and unconditional moneyback guarantee. Don’t be afraid to request a refund if you’re unsatisfied for any reason or if your SEO’s actions cause your domain to be removed from a search engine’s index. Make sure you have a contract in writing that includes pricing. The contract should also require the SEO to stay within the guidelines recommended by each search engine for site inclusion.
What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of “shadow” domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client’s behalf. However if the relationship sours the SEO may point the domain to a different site or even to a competitor’s domain. If that happens the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place “doorway” pages loaded with keywords on the client’s site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious however is that these doorway pages often contain hidden links to the SEO’s other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients which may include sites with unsavory or illegal content.
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list so if you have any doubts you should trust your instincts. By all means feel free to walk away if the SEO:
owns shadow domains
puts links to their other clients on doorway pages
offers to sell keywords in the address bar
doesn’t distinguish between actual search results and ads that appear in search results
guarantees ranking but only on obscure long keyword phrases you would get anyway
operates with multiple aliases or falsified WHOIS info
gets traffic from “fake” search engines spyware or scumware
has had domains removed from Google’s index or is not itself listed in Google.

About the writer:  we provide the best article for seo category

What Is Social Media?

What is Social Media according to Google:

These are the results for “define social media”..these definitions may vary with time

• A category of sites that is based on user participation and usergenerated content. They include social networking sites like LinkedIn or Facebook social bookmarking sites like Del.icio.us social news sites like Digg or Reddit and other sites that are centered on user interaction.
• The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums message boards blogs wikis and podcasts. Social media applications include Google Facebook and YouTube.
• Software tools that allow groups to generate content and engage in peertopeer conversations and exchange of content examples are YouTube Flickr Facebook MySpace etc

Youll notice as you read through each definition that youre receiving explanations by examples.
Social Medianot new its a buzz term by marketers. It has existed for numerous years.

In fact the first email ever sent the first website ever created the microblogging tools we use commenting and every other form of interaction with people on a global scale or in your backyard by way of the internet has been by the use of what is referred to as Social Media today.

What is Social Media according to Wikipedia:

Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. The term most often refers to activities that integrate technology social interaction and the construction of words pictures videos and audio.
This interaction and the manner in which information is presented depends on the varied perspectives and building of shared meaning among communities as people share their stories and experiences.

What is Social Media according to other ndividuals:

You say Certainly the well known authors have provided clear definitions.

Lets take a look:

Robert Scoble says Compare it to whats come before.

Chris Heuer says Social Media is redefining how we relate to each other as humans and how we as humans relate to the organizations that serve us. While it is commonly represented by blogs podcasts vlogs wikis user generated content and social networks it is not about those specific things as much as it is about what happens around and because of those things.

Mark Dykeman says Social media are the means for any person to: publish digital creative content; provide and obtain realtime feedback via online discussions commentary and evaluations; and incorporate changes or corrections to the original content.

What is Social Media Really?

Social Media is a verb. An action term. Not a noun.

“Media” is and always has been the singular form of “Medium” which means storage and transmission tools used to store and deliver information or data.

Add the word “Social” and it means you amp; I interacting communicating exchanging information..SOCIALIZING.

That being said the simple and understandable definition of Social Media is..drumroll please

“The use of internet platforms and tools which enable interaction and communication between users.

About the writer:nbsp;nbsp;Author of “Social Change SEO“

A student of Lord Fairfax Community College Warrenton Virginia seeking an associates degree in communication specialization.

Student of life seeking a masters degree in change.

Who knows what the future holds?

I like the ride.

Ways Of Effective Search Engine Optimization

SEO has worked wonders for many online business undertakings. In fact the whole process of having an online identity through a website will fall flat without a proper search engine optimization strategy. Once you have determined which keywords and keyword phrases would best be suited for you website it’s time to determine how often you should use them on your web page.

Till a website is well recognized my major search engines there is absolutely no chance that a site can become popular among visitors that are regular on the web. Search engine optimization is a process of optimizing your website on the way to rank high in the search engine. In the present times one can accomplish all type of task by sitting at home and working on an internet enabled computer. Content matters the most to have professional search engine placement. You can obtain links from other website and could link others as well from your website. So one thing that online business owners must take care of is to implement effective search engine optimization strategies for their business. After all this is the door to success on the web.

For Search engine optimization your web page must be information and keyword rich that must accurately describes your content. This will make the content of the site all the more effective. The basic idea behind search engine optimization is to alter the site in such a way so that search engine spiders see and receive the site differently.

It is through In order to make your visitor attempt a purchase; you need to entail influential and compelling content. Directory submission must be given utmost importance in Search Engine Optimization. Incorporating these elements that effective search engine optimization can be utilized for a site. Make sure that you study carefully what your competitor is doing and try to see what you can do to prove on this and make your site more popular.

Link building is one of the most effective ways for a site to increase its popularity quickly and continuously. Appropriate selection of the keywords in a search engine marketing process can create a lot of difference in the campaign of search engine optimization.

Manual link submissions with other sites that are relevant to your site can be easily done if you know the right way of doing this. While SEO is the best way to increase the amount of traffic to your website it can also be a little bit difficult to figure out and use properly. One the link of your site is present at many places on the World Wide Web search engines provide rankings easily. A high search engine ranking is one of the most efficient ways to get quality targeted traffic to your websites. Having an increased number of links also ensures that the popularity of the increases and an increased number of visitors come to the site.

About the writer:  Sortins Technologies as the name suggests is an Indian web designing development company located in Hyderabad that provides professional services in web design website development web hosting website maintenance website redesigning web promotion search engine optimization multimedia presentations ecatalogs ecommerce web development intranet application development software development extranet applications portals and vortals development from Hyderabad India.