Email Marketing: Html Tips
Email Marketing: Html Tips
HTML Tips for the Email Marketer
If you are an email marketer and you want your emails newsletters and the like to look as professional as possible while garnering the most response then you need to learn a little about HTML. Fortunately HTML does not have to be confusing or tricky. As long as you can read and follow directions you will be able to include basic HTML in your newsletters and emails and make them look more professional without having to pay a professional to do it. The following tips will help you with your HTML.
Tip 1 MultipartAlternative
When setting up your emails and newsletters you will want to have the HTML email display in Multipart alternative format. What this means is that the email has the plain text and the html versions embedded. This is so that all those plain text folks out there can still view the email if they dont choose to see it in HTML. There are several systems that can help you with this.
Tip 2 Images
With HTML you wont be sending email files as attachments. Instead you will have the images hosted on your server and the emails code will have absolute paths to the images. This means that you will have to use your servers web address in the code so that the images are actually embedded within the email. It sounds tricky but its actually pretty straight forward. Once you try it a few times you will have it down.
Tip 3 Preview Pane
When you are designing your newsletters or other emails for email marketing you need to design it for the preview pane. This will give you a maximum of 600 pixels to work with and 500 pixels is probably playing it safer. The reason why is that the vast majority of recipients will not double click the email to open it to wide screen. So dont design it for full screen. Instead design the email for how it is most likely to be viewed.
Tip 4
Dont try to use CSS In emails to get the appearance you have in mind. Its not reliable in email and wont work right. Instead use font tags shim.gifs and tables because they are what will allow you to create the Look you are going for.
These are just a few tips to help you with HTML in youremail marketingcampaign. Remember though that it takes time to get it right and learn all the ins and outs. In time however you will have HTML down and creating a newsletter will be easy and fast. Be patient and you will succeed with HTML!
About the writer: Brought to you by Aaron Goldberg. Aaron is an advocate for Interspire a provider of ecommerce shopping cart software content management software email marketing software and other web software solutions.
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